Mackies Report

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Mackies — Content Performance Report

Facebook Content Overview • Jan – Mar 2026 • 1,705 Followers
Total Reach
89,371
Cumulative across 22 posts
Avg Reach/Post
4,062
2.4x follower count
Total Clicks
14,986
Post clicks across all content
Total Reactions
1,280
Likes, loves & wows
Follower Growth
+61
1,644 → 1,705 (+3.7%)
Total Shares
76
Across 22 posts
CONTENT

All Posts — Jan – Mar 2026

Date Content Category Reach Clicks Reactions Shares
Mar 31 Post Welcome Harry Kurtz – 4th generation of the Mackie family on the tools... Team 4,505 722 139 3
Mar 24 Post Mackies Family Spotlight: Justin & Dylan Gordon father-son duo, Port Macquarie... Team 2,514 132 27 0
Mar 19 Post Proud to Support the Taree City Panthers Rugby League Club... Community 402 7 13 0
Mar 16 Post Father-son duo: Nate Hardy joining dad Mark Hardy on the tools... Team 9,625 1,203 206 6
Mar 13 Post Proud to be powering the Old Bar Clams Rugby Club for the 2026 season... Community 422 5 12 1
Mar 10 Post Cool room installation for Manning Valley Free Range Eggs... Service 1,090 209 24 4
Mar 8 Post Happy International Women's Day! Celebrating the incredible women... Team 2,199 233 25 2
Mar 6 Post Father-son duo: Fletcher Holt joining dad Adam Holt. Mackies is a family business... Team 6,822 765 120 3
Mar 2 Post Join Our Sales Team – Sales Trainee | Taree... Hiring 3,428 137 30 11
Mar 1 Post Liam headed to Taronga Zoo to commission new pumps for Seal Bay... Service 5,320 714 90 3
Feb 25 Post Welcome to the 2026 Mackies Apprentice Intake! $1,000+ tools gifted... Team 12,518 5,851 207 5
Feb 23 Post Krambach Cup Race Day with the Mackies ladies... Team 4,188 3,001 39 1
Feb 20 Post Good luck to the Taree Touch Flames heading to Dubbo! Community 1,096 17 20 3
Feb 18 Post We're Hiring – Sales Trainee (Taree) + Electrician (Coffs Harbour)... Hiring 15,897 603 55 18
Feb 13 Post Women in trades – 17% of apprentices are women... Team 679 179 22 5
Feb 12 Post Quality gear needs quality support – Hitachi partnership... Brand 779 25 13 2
Feb 10 Post Meet Mark, our General Manager. 25 years and counting... Team 11,711 649 144 2
Feb 4 Post Supporting the Taree Football Club "Wildcats"... Community 604 47 8 0
Feb 2 Post Your AC's been putting in the hard yards this summer... Brand 499 6 4 1
Jan 28 Post Customer feedback spotlight – solar install in Forster... Service 2,101 209 37 5
Jan 24 Post McGrath Meats refrigeration upgrade. Energy savings, much quieter... Service 770 71 18 0
Jan 18 Post Supporting critical infrastructure during Bulahdelah fires... Community 2,202 201 27 1
INSIGHTS

Content Analysis

Content categorised by theme across the reporting period (22 posts).

Team 41%
Community 23%
Service 18%
Hiring 9%
Brand 9%
Team/Culture (9) Community/Sport Sponsorship (5) Service/Project Showcase (4) Hiring/Careers (2) Brand/Service (2)
Category Posts Reach/Post Clicks/Post Reactions/Post Shares/Post
Hiring/Careers 2 9,663 370 43 14.5
Team/Culture 9 6,085 1,415 103 3.0
Service/Project 4 2,320 301 42 3.0
Community/Sport 5 945 55 16 1.0
Brand/Service 2 639 16 9 1.5

Top Performing Posts by Reach

We're Hiring – Sales Trainee (Taree) + Electrician (Coffs Harbour)
Feb 18
15,897
Reach
603
Clicks
55
Reactions
18
Shares
Welcome to the 2026 Mackies Apprentice Intake! $1,000+ tools gifted
Feb 25
12,518
Reach
5,851
Clicks
207
Reactions
5
Shares
Meet Mark, our General Manager. 25 years and counting
Feb 10
11,711
Reach
649
Clicks
144
Reactions
2
Shares
Father-son duo: Nate Hardy joining dad Mark Hardy on the tools
Mar 16
9,625
Reach
1,203
Clicks
206
Reactions
6
Shares
Father-son duo: Fletcher Holt joining dad Adam Holt
Mar 6
6,822
Reach
763
Clicks
120
Reactions
3
Shares
Liam headed to Taronga Zoo to commission new pumps
Mar 1
5,320
Reach
714
Clicks
90
Reactions
3
Shares
Harry Kurtz – 4th generation Mackie family on the tools
Mar 31
4,505
Reach
722
Clicks
139
Reactions
3
Shares

Average Reach by Content Category

9,663
Hiring/Careers
6,085
Team/Culture
2,320
Service/Projects
945
Community/Sport
639
Brand/Service

Key Takeaways

  • 89,371 cumulative reach from 22 posts — averaging 4,062 per post, that's 2.4x the follower count per post. The algorithm is pushing Mackies content well beyond existing followers.
  • 6 posts exceeded 5,000 reach — the Hiring post (15,897), Apprentice Intake (12,518), Mark GM profile (11,711), Nate Hardy (9,625), Fletcher Holt (6,822), and Taronga Zoo (5,320) all went significantly viral for a local trade business.
  • People-focused content massively outperforms — posts featuring real team members average 6,085 reach vs 945 for community/sponsorship content. The apprentice, father-son, and multi-generational stories resonate deeply with the community.
  • 14,986 total clicks across all posts — the Apprentice Intake alone drove 5,851 clicks (39.0% of all clicks). Photo galleries and multi-image posts generate curiosity.
  • Hiring posts reach the widest audience — averaging 9,663 reach per post, hiring content massively outperforms every other category. The community actively amplifies job opportunities — this is free recruitment advertising.
  • Father-son stories are a proven format — four separate father-son posts (Nate Hardy, Fletcher Holt, Harry Kurtz, Justin & Dylan Gordon) have averaged 5,867 reach, cementing this as Mackies' signature content series.
  • 18.3% engagement rate — strong interaction across the board. The Apprentice Intake and Krambach Cup posts drove the highest click-through, while team profile posts generated the most reactions.
Mackies Content Performance Report • Managed by UpBound